Making fashion fun: Tyler mcgillivary
Tyler McGillivary founded her label in 2018 combining a love of playful textiles and bold colors with versatile silhouettes. Each collection celebrates creativity every day and explores the ways clothing can be worn to strengthen and expose identity.
The line is inspired by a range of influences including contemporary design, illustration, early cartoons, digital art, and nature. Drawing inspiration from contemporary furniture and art such as the Memphis Group, as well as old animation and comics, McGillivary describes her pieces as "cartoonish" and "musical" with flat color usage and curvy lines. "I want them to be elegant and wearable but still have that sort of playful nature," she explains.
Ideally, the designer hopes the brand will make people feel good while appealing to a wider audience because it takes such a playful approach with bold textiles and versatile silhouettes.
About Tyler McGillivary
Tyler McGillivary grew up in Washington D.C. attending a conservative all-girls school where she had felt that exploring art wasn’t accepted as the norm. She used to draw and do creative things all the time and it was her only escape. She read fashion magazines as a way for her to explore her own identity and dress in a way that is expressive to her. Thus, it was a way to show people who Tyler was through the different outfits and colors she had picked.
When she went off to college the goal was to find a university that would offer her a balance between creativity and academics. NYU’s Gallatin program allowed her to create her own major and curriculum while exploring different subjects to figure out what's he really wanted to do. Ultimately, she ended up focusing her studies on the ways identity is affirmed through what we wear, particularly surrounding gender. Upon graduation, McGillivary taught herself how to sew and began designing her own clothes.
When it came time to launch her namesake label in 2018 with a Spring 2019 collection, she continued considering these parameters. "There's something I'm constantly thinking about, and that is: What do the pieces that I design say?" says McGillivary on her approach to design. "And how are they aligned with the people who wear
